Website Designs That Convert Into Sales
There are dozens of web design companies in Atlanta, all vying for your business. So, what makes us different? One word.
Your website will convert.
Our designs are built to bring your money and sales; not to just look good. We embrace form and function.
Let me take a step back for a moment. Look, I’ll be completely transparent with you. Other Atlanta agencies will hate me for this, but the truth is, anyone with talent can build a good looking website on WordPress. There, I said it.
To go even further, maybe the top 15% of web designers here in town can code it properly. Perhaps the top 5% can deliver it on time, on budget, prepare deliverables for you as a client, conduct meetings appropriately, and all the other client-relations you expect for a five figure development project. But, at its core, talent is all you need for decent design.
This begs the question: is design enough?
The answer is, no, it’s not. User experience (UX) plays a pivotal role in whether or not visitors will engage with your web site design, and partake with your service offering. That’s one.
Number two is conversion rate optimization, or CRO, for short. CRO is the mastered art of analyzing traffic data and optimizing your site design for maximized conversions:
- Effective call-to-actions (CTA)
- Lead capture forms
- Trust badges
- Social proof
CRO is a painstaking process of testing data repeatedly via heat maps, A/B testing, and so on, but the end result is well worth the effort.
I can tell you for a fact the best looking site is near worthless without proper UX and CRO. If it’s difficult to navigate, and is not maximized to capture leads specific to your vertical.
Is web design the right solution for my company?
Agency-level web design is expensive so ask yourself these questions to see if it’s a right fit:
- Is your biggest issue getting your brand and company message out to your potential customer base?
- Are your products, services and brand being property represented online?
- Do you need to convert this message with your service and/or products into more sales and leads?
If you answered “yes” to these questions, then a high-end, UX and conversion rate optimized web design is for you.
Here are situations where web design is not for your company:
- We’re satisfied with our online presence, but need targeted traffic
Web design isn’t for everyone. Whether your design is already optimized, you’re on a pre-allocated budget, or just ready to dive head-first into the depths of traffic, we have traffic solutions for you to explore.
Your concerns are important to us here at Sumo Media. Drop us a line or give us a call. I’ll be happy to talk about how we can help grow your business.